Field notes on Shaping brands
Practical thinking on brand strategy, brand positioning, startup PR, founder branding, fundraising and growth, for founders who intend to lead their market.
Brand positioning: own a position only you can defend
How to define a defensible brand position, build differentiation, and make the market choose you first.
Series A branding: looking investor-ready before you raise
How investor-ready positioning, narrative and credibility help startups raise faster and at better terms.
Corporate reputation management: trust that compounds
The proactive and reactive playbook for building reputation as an asset, including the first 72 hours.
How to become a category leader
The deliberate arc of category creation, positioning, authority and growth that builds market leadership.
How to build a startup brand
A practical guide to positioning, messaging and brand strategy that makes a startup the obvious choice.
How to get media coverage for a startup
The angles, outreach and timing behind startup PR and media relations that actually earn press.
How founders build thought leadership
The system behind founder branding, CEO personal branding and LinkedIn presence that builds authority.