Earned authority. Placed with precision.
A PR and corporate communications practice for startups and the companies leading their categories. Media relations, startup PR, crisis work and reputation management, built to earn trust rather than rack up clippings.
Communications is one practice inside the Blackpepper accelerator, the layer that carries a position the strategy has already defined. Coverage is easy to buy and easy to forget. Authority is earned. As a PR agency and strategic communications partner, we place stories with precision, building the earned media strategy that validates a company before it's asked to prove itself.
Our work spans startup PR, technology PR, media relations and corporate communications, with senior relationships across business, trade and national press in India and globally. When reputation is at risk, our crisis communication and corporate reputation management practice contains the narrative and rebuilds trust methodically.
PR is strongest when it isn't working alone. We sequence earned media against a defined brand strategy, a credible founder brand, and a growth engine, so each placement reinforces a position the market already associates with you. A PR agency in India for founders who measure success in trust, pipeline and valuation.
What's included.
Media Relations
Senior-level relationships placed with precision across business, trade and national press.
Startup PR
Launch, funding and milestone programmes engineered for venture-backed companies.
Corporate Communications
Stakeholder, internal and corporate narrative for companies entering a new phase.
Reputation Management
Proactive corporate reputation management that compounds trust over time.
Crisis Communication
Real-time counsel, statement architecture and methodical reputational recovery.
Thought Leadership PR
Editorial platforms and earned authority that position you as the category voice.
A deliberate sequence.
Map
Audit the reputation surface, narrative gaps and the journalists who matter.
Position
Define the angle and proof only you can credibly own.
Place
Earn coverage that validates the position, not vanity clippings.
Protect
Reputation management and crisis readiness that defend the equity you build.
Frequently asked.
What does a startup PR agency do?
+A startup PR agency builds earned media, founder visibility and reputation for venture-backed companies, securing the coverage and credibility that validate the business to customers, talent and investors, usually timed to launches, funding and key milestones.
How is PR different from marketing?
+Marketing is paid and controlled; PR is earned and third-party validated. A journalist's coverage or an analyst's endorsement carries credibility that advertising can't buy. The two work best together, with PR building the trust marketing converts.
What is reputation management?
+Reputation management is the proactive and reactive work of shaping how a company is perceived, building positive authority over time and containing and recovering from crises when they occur, through corporate reputation management and crisis communication.
Can you handle a live crisis?
+Yes. Our crisis communication practice provides real-time counsel, statement architecture, journalist negotiation and a structured recovery narrative to contain a situation and rebuild sentiment.
Are you a PR agency in Bangalore or all of India?
+Both. We're based in Bengaluru and work as a PR agency across India and internationally, with senior media relationships in the US, Europe, the Gulf and Asia.